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EZ-Campaign delivers a comprehensive web-based platform for the complete design and management of personalized campaigns across all customer interaction channels: phone, email, short message service (SMS), fax and direct mail. It includes |
robust segmentation and list management capabilities to optimize the campaign performance.
EZ-Campaign is mainly used for telesales, telemarketing, proactive customer contact and collections. No matter how complicated your business processes are or what size of your organization is, EZ-Campaign helps you meet these challenges by flexible capabilities. Furthermore, EZ-Campaign enables you execute campaigns flawlessly across all channels, and optimize customer relationship strategies through continuous measurement and feedback. |
Function Features
Complete Campaign Planning and Management
Use EZ-Campaign to convert leads to your business opportu-
nities, ensure campaign quality, and analyze and report campaign results.
With our powerful campaign management capabilities, you can maximize the efficiency of your entire marketing mix. |  |
Enhanced Multiple Roles
EZ-Campaign provides multiple roles to accommodate all enterprises of different scale and size. Besides the pre-configured roles from EZ-Campaign, you can also define your own roles to fit your own processes to achieve sales, customer care and collection goals.
Integrated Multimedia Channels
EZ-Campaign enables the enterprise to execute campaigns via phone, email, fax, SMS, and direct mail. It supports diverse outbound dialing modes: Preview, Progressive and Predictive. Agent scripting reminder for specific campaign can be pre-defined and it will be automatically displayed when the call is forwarded to a specific agent.
Extensive Lists Management Capabilities
You will have a complete set of capabilities to ensure the effectiveness of calling list management. By customer defined parameters, EZ-Campaign provides managers with pre-defined criteria to slice and dice the name lists and further filter specific targeted customer segments.
Do Not Call Management
EZ-Campaign supports the do not call list with customer information (such as name, ID/account number, phone number, contact channel and contact time) thus enhancing campaign efficiency. Campaign planner can choose to apply the do not call list or not depending on the requirements of each campaign.
Real-time insight Capabilities
EZ-Campaign helps managers analyze the performance of their campaigns, determine which campaigns generate the most revenue, and measure and justify the results of marketing spending. Your organization can get real-time insight into the success of individual initiatives and ongoing marketing campaigns by tracking them from lead generation through closed sales.
Complete Closed-loop Platform
EZ-Campaign, when combined with EZ-Contact provides a complete closed-loop platform that improves the effectiveness of both outbound campaigns and inbound call handling. Agents are able to execute real-time campaigns and deliver targeted offers that reflect knowledge of all marketing campaigns across all channels, quickly resulting in higher sales and greater customer satisfaction.
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EZactor
